WAAW 2018 theme and messaging

Multiday messages for a multifaceted issue

Previous World Antibiotic Awareness Weeks have generally had a single overarching theme, this year we are giving you the choice!

The 2018 WAAW campaign seeks to provide greater flexibility to regions and countries to reflect their unique priorities, target specific levels of awareness and their specific audiences. Our approach is to anchor WAAW 2018 in the Global Action Plan on AMR with five "focus” days of tailored social media messaging around each of the Objectives.

The World Health Organization has developed a range of materials for WAAW in all UN languages. Posters, banners and infographics will be available, as well as media resources, which can be accompanied by tailored social media messages for each day of WAAW 2018.

This multi-day messaging campaign will give us the chance to try something new and we encourage regions and countries, Ministries of Health to participate in WAAW 2018 by marking all or just some of these “focus” days by speaking up on social media.

antimicrobial resistance graph

Overall message

Throughout all WAAW 2018 media, we encourage all participants to incorporate two key messages to help guide discussion on antibiotic use and take steps towards wider public understanding of antibiotic resistance. These messages are reflected in the official WAAW 2018 posters.

Think twice. Seek Advice.

Misuse of Antibiotics puts us all at Risk.