Event highlights
24 October 2023
Training fosters qualitative research skills among participants to advance the use of Behavioural and Cultural Insights (BCI) for health in Croatia The training coincided with celebrations to mark the 15th anniversary of the national colorectal cancer (CRC) screening programme in Croatia.
The participants had the opportunity to enhance their expertise in qualitative research methods by learning about interview techniques and behaviour change theory. They were also able to practise interviews with each other and to conduct pilot interviews with health-care professionals. For many participants, the training was their first hands-on exposure to in-depth interviews. It enabled them to effectively gather and analyse high-quality data.
Following the training, data collection will be organized through semi-structured interviews with key target groups, including health-care workers and the screening target population. This work will help acquire valuable insights into the intricate web of social, cultural and structural factors influencing screening participation. The interviews will also shed light on the role of health-care professionals in encouraging screening uptake. Overall, the project contributes to further advancing the use of BCI for health in Croatia.
Event notice
10–12 October 2023, Zagreb, Croatia
The WHO Country Office in Croatia and the Croatian Institute of Public Health will host a qualitative research training in Zagreb on 10–12 October 2023, delivered by the Behavioural and Cultural Insights (BCI) Unit of the WHO Regional Office for Europe.
In preparation for two upcoming studies on colorectal cancer (CRC) screening participation, the training will give participants the opportunity to practise with the study topic guides and conduct pilot interviews with health-care workers, refining their skills in a real-world setting.
The first study involves semi-structured interviews with health-care workers to understand their views on the CRC screening programme and their ability to encourage their patients to participate. The second is a mixed-method study that will explore the effectiveness of new BCI-informed reminder letters aimed at increasing participation in at-home CRC screening, and offer insights into the barriers and drivers to screening participation.
Key elements of the training will include:
- mastering semi-structured interview techniques
- ensuring impartiality and minimizing bias
- obtaining informed consent
- navigating the logistics of scheduling interviews
- analysing interview data effectively.