Vaccine crisis communication manual: step-by-step guidance for national immunization programmes

Overview

This manual was developed to support countries in effectively responding to events which may erode the public’s trust in vaccines and the authorities that deliver them. In addition, a small section of this manual focuses on how to best prepare for a potential crisis and provides some insights into conducting post-crisis assessments. For the response phase, step-by-step guidance is provided on how to manage the communication aspects of a vaccine crisis.