Module 5

Module 5

Communication, countering misperception, and increasing community engagement

   

Tool 15: Communications and countering misinformation

 

Tool overview

Evidence-informed communication with refugees and migrants

Ensuring that necessary information is both available and understood by diverse populations is an increasingly important consideration for public health planning, preparedness and response in countries with refugees and migrants. Availability of health-related information is central to ensuring equality and non-discrimination in the access to health care for specific individuals such as refugees and migrants. In health emergencies, effective communication helps to prevent death, disease and disability. Access to health information should also include the right to seek and receive impartial information and professional opinions concerning health issues.

Even when domestic legislative provisions guarantee access to health services, lack of awareness among refugees and migrants and health professionals of refugees’ and migrants’ rights and entitlements may impede the use of health services and, therefore, the realization of the right to health. In many countries, inadequate general health education and the lack of information about available services are two of the main reasons why migrants do not utilize preventive health services and treatment effectively.
Show less Show more

Evidence-informed communication with the public

A first step in communication initiatives to improve communication with the public and counter negative perceptions of refugees and migrants is to dispel fears and misconception by providing and building fact-based discourse and evidence surrounding current public perceptions. Xenophobia may impact the health of refugee and migrant populations – and their host communities – in a variety of ways, including discriminatory policies, barriers to access, impaired utilization and, in many cases, poorer health outcomes.

The health implications for refugees and migrants subjected to discrimination can be profound, with both physical and psychosocial consequences. When discrimination is institutional or structural, refugees and migrants may have less access to public services and health-care entitlements based on race or ethnicity. In this case, discrimination is perpetrated not by individuals but by unjust laws and policies, which perpetuate inequities over time. Public health emergencies not only expose systemic inequalities and discrimination but also heighten the risks of further discrimination and exclusion of marginalized individuals, groups and communities.
Show less Show more

Risk communication

During public health emergencies, people need to know what health risks they face and what actions they can take to protect their health and lives. Accurate information provided early, often and in languages and channels that people understand, trust and use enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards. 

Risk communication is an integral part of any emergency response. It is the real-time exchange of information, advice and opinions between experts, community leaders or officials and the people who are at risk. During epidemics, pandemics, humanitarian crises and natural disasters, effective risk communication allows people most at risk to understand and adopt protective behaviours. It allows authorities and experts to listen to and address people’s concerns and needs so that the advice they provide is relevant, trusted and acceptable.
Show less Show more

Guidance and tools

Guidance, training, reports

Communicating risk in public health emergencies: a WHO guideline for emergency risk communication (‎ERC)‎ policy and practice

Recent public health emergencies, such as the Ebola virus disease outbreak in West Africa (2014–2015), the emergence of the Zika virus syndrome in...

This guide for preventing and addressing social stigma associated with the coronavirus disease 2019 (COVID-19) is intended to support governments, media...

Tools

Related teams